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A Guide to Logo Colors

Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? What colors make an attractive and enticing logo?

There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. Each color speaks to us differently. Using certain colors in your logo helps to communicate what your business or brand is all about.

When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Is your brand trendy or classy? Do you have an age group in mind for your target market? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.

You get different emotions when you see different colors. Entering a blue room will give you a different feeling from entering a yellow room. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let us consider the warm colors first.

Red is a color that attracts men. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.

If you want a friendly, playful color, then use orange. It is a color of energy. It is great with children.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.

Here now are the cool colors.

Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.

Green is associated with the outdoors. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.

Purple conveys luxury. It can be mysterious but it is grand and distinguished.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white are neither warm nor cool. Combined with other colors, they are very powerful.

In this website, you will learn more about logo colors so check it out!